MobGold, one of the world’s largest mobile advertising marketplaces, today officially announced that it is aiming to become the largest mobile ad network in the Asia-Pacific region by the end of the year.
MobGold CEO Alan Chang said that the company has secured a place as one of the top contenders to be the market leader in Asia Pacific following the company’s robust expansions in the region. Earlier this year, Alan himself spearheaded the project to escalate and intensify MobGold’s operations in the Asia Pacific region.
According to Alan Chang, the decision to focus on this particular region was backed by research data on the Asian mobile ad market that forecasted explosive growth for the region.
“According to a Nielsen survey on mobile advertising trends in Asia between July 2010 and October 2010, Mobile internet advertising grew by 9% in only 90 days,” he said. Similarly, another research published by Marketing-interactive showed that this rapid growth of media consumption via mobile devices signifies an important shift in the Asian mobile advertising community. Smartphone ownership has doubled to 24% in 2010 from 10% in 2009, showing an increasing trend of smartphones becoming a part of people’s daily lives.
Besides that, a Nielsen survey polling 5,900 individuals aged 12 – 64 showed that smartphone users are more engaged in using their mobile for online activities including web browsing (44%), social networking on Facebook, Twitter (41%) and online news reading (26%)
“With so many consumers using mobile devices as a primary means to digital media consumption, the penetration rate for smartphones will increase at a huge scale over the next year,” said Alan. “This is where the opportunity lies as substantial growth can be expected throughout the Asia-Pacific region, particularly in markets with large populations but relatively low penetration rates,” He added that countries like India, China, Philippines, Pakistan and Indonesia are expected to continue growing at a healthy pace as they inch closer to adapt a more digital lifestyle.
“By capitalizing on the region’s forecasted stellar growth trends for mobile internet advertising, MobGold is confident that it can emerge as the largest mobile advertising network in Asia Pacific, ahead of mobile ad giants InMobi, Admob and Buzzcity,” he said.
“We are aggressive and bold when it comes to setting our targets. With the right mindset coupled with motivation and the drive to succeed, I do not see why we can’t achieve this feat,” said Alan.
About MobGold
MobGold is the network developer that moderates MobGold Network, a mobile advertising network and mobile transaction solutions provider for advertisers, brand owners, publishers, network operators, web portals and mobile phone retailers who wish to monetize their users’ traffic around the world. Equipped with the expertise and know-how regarding high-traffic high-speed transaction platform architecture, web development and mobile content provisioning, MobGold is uniquely positioned to offer complete end-to-end solutions for both advertisers and publishers, from advertisement format conversions, campaign management services and provision of statistical data, to final delivery and even billing. MobGold believes that the mobile platform is the future of digital marketing and also the new media that will outshine conventional web media. For further information, please visitwww.mobgold.com
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